There is nothing like a good honest cereal, something you feel good about. Something that's wholesome and has a good "vibe", you know, the kind of feeling you get when you do the right thing. The kind of feeling your parents long for when they talk about hambuger going for 25 cents a pound.
So it's amply apparent I'm setting something up here.
Early breakfast cereal had a real health side to it, in fact, that was the only side. Other than the weird evangelical side, but that's for another post. Anyway, we all think cereals got sugary and really bad for you in the 60's.
Think again. I give you Nabisco's Ranger Joe. Wholesome fellow, square dealer, his trusty horse by his side.
It came out in 1939 and was a pioneering product in that it was one of the first sugar coated cereals. What I could find out was that in 1939, a fellow named Jim Rex got the idea to coat puffed cereal with honey, so not actually sugar, but darn sweet anyway. There was a TV show of the same name that ran for years. Finally in 1954, not a bad run for a small town based cereal, Nabisco bought the brand and renamed it Wheat Honeys with the venerable Buffalo Bee schilling for it.
No comments:
Post a Comment