The 60's saw the release by General Mills of Clackers, a breakfast cereal that was a spoon size gear shape with a hole in the middle. Supposedly it was graham cracker flavoured also, but not surprisingly, it was on the sweet side. For the first 2 reasons alone I could get into this cereal. Graham flavoured car parts, sounds delicious.
Now any poking around on the Internet I did mainly turned up the above brief description and then alot of moaning about their goofy TV ad's. Seems the script for every ad was pretty much a cliche scene with the obvious being replaced by a box of Clackers. Don't see what's so irritating about that. Sounds like any reality show really.
They had nifty toys in each box though. Like Wacky Racers (a la Penelope Pitstop and Compact Pussycat), or the Clacker Quacker, a particularly annoying plastic flute thing.
Tomorrow we will lift the lid on the Sugar Jets and Mr. Moonbird. Seriously.
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